Ke$ha explained that she wanted the song to become a pride anthem;
I wanted to inspire people to be themselves. It's a celebration of any sort of quirks or eccentricities. I was really affected by the suicides that have been happening, having been subject to very public hatred myself. I have absolutely no idea how these kids felt. What I'm going through is nothing compared to what they had to go through. Just know things do get better and you need to celebrate who you are. Every weird thing about you is beautiful and makes life interesting. Hopefully the song really captures that emotion of celebrating who you are. I just felt like people hate because they don't understand or they're jealous. It's all coming from a very negative place and I really feel like people don't need to pay attention to that.
Ke$ha explained to Spin magazine why she wrote this song: "Young people need a role model to tell them they're beautiful exactly the way they are and that they don't have to be apologetic about themselves," she said. "So I wanted to write a super-positive anthem."